Jerold's Articles

Author Archives: Jerold

Questions to Ask Your Video Producer

Posted on July 7, 2011 by Jerold

Chances are you are reading this blog because you are thinking about putting together a video. Maybe your company has a product that needs demonstrating or you are looking to increase sales and you heard video could help. Maybe your … Continue reading →

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Marketing Mindset

Posted on March 22, 2011 by Jerold

When you create a marketing program there is a balance between risk and control. With content marketing you can loose control via a video production or a podcast that spreads past your sales and marketing contacts but at the same … Continue reading →

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Are DVDs a Dying Medium?

Posted on January 4, 2011 by Jerold

When DVDs first came onto the video production scene, this Boston, Massachusetts corporate video producer couldn’t have been happier. This meant the end of VHS. Remember those? About 15 years ago, VHS was the standard mass produced video production delivery … Continue reading →

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Man On The Street Interviews

Posted on December 26, 2010 by Jerold

Man on the street interviews or MOS are a very cost effective market research techniques used to gather information from a specific target market. Let’s say you are company that wants to get a sense of your product’s response to … Continue reading →

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Employee Information Videos

Posted on December 23, 2010 by Jerold

A type of corporate video production produced by video production houses are internal industrial web videos, viewed on a company’s intranet and aimed primarily at employees. These videos are a very efficient way for a CEO or other corporate executive … Continue reading →

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Videos That Increase Your Bottom Line

Posted on December 22, 2010 by Jerold

Most companies who understand the power of video production services realize that online web videos serve basically two functions. Either it directly or indirectly brings in more business or intercepts missed opportunities. Product demonstration video productions are an extremely useful … Continue reading →

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Sync Video and PowerPoint

Posted on December 21, 2010 by Jerold

PowerPoint has always been the standard software for presentation professionals. Preparing for a PowerPoint presentation takes time and practice. You also have to physically be in front of your audience to give your presentation. In this web based, online virtual … Continue reading →

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Construction Training Video

Posted on December 14, 2010 by Jerold

Boston Digital Video and videographer Jerold Gelfand, a Massachusetts web video producer created a customer service training video for North Atlantic Corporation and Cooper Stairworks. This demonstration webvideo provides a detailed step by step process on putting together a pre-fabricated … Continue reading →

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Choosing the Right Voice Over Talent

Posted on December 9, 2010 by Jerold

This post is part of a series on putting together a business video production. Your online video marketing script has finally been signed off. All decision makers have given their input and before any post production or editing services begin, the … Continue reading →

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Video Production Shoot Day

Posted on December 8, 2010 by Jerold

A lot goes on behind the scenes during the big video production shoot day. In past blogs I have talked about different aspects of the corporate video pre-production process. That is a general term that corresponds to preparations before any … Continue reading →

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