Jerold's Articles

Author Archives: Jerold

Studio or Conference Room: What is the Best Location For Your Next Video Shoot?

Sometimes the biggest obstacle that holds up a Boston video production is location. When shooting an interview or a small product, a conference room may be an obvious choice if you are only shooting for 2-3 hours. If you need … Continue reading

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Video Production – Site Survey

When venturing on your next video production (Boston), you want to make sure there are no surprises during the shoot day. Surprises could come in the means of unwanted noise, echo, disruptions, space constrictions, parking issues, location permits, lighting issues … Continue reading

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Top 10 Reasons to Use Video In Your Next Marketing or Training Project

The use of business video production has exploded during the past few years. The following list breaks down the reason to include video in next years budget. 1 – Direct mail campaigns which are printed generate average response rates of … Continue reading

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High Definition and 3D Animation

Boston Digital Video, a Boston, MA video production company recently produced an internet marketing video (MA) for Hamilton Storage. The company provides automation solutions to customers in life science and clinical research. Hamilton develops modular, scalable systems that automate sample storage, … Continue reading

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Video Production: New Sales Training Video

A medical device client of this Boston, MA video production company hired us to create a series of sales training videos for their sales reps. The purpose of these videos are to give their reps instant refreshers just prior to … Continue reading

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Video Producer or Videographer: What is the Difference?

As a video producer in Boston MA, I wear many hats. I am a videographer and editor, sales/marketing person, production designer, location scout, talent coordinator, director, crew chief and video production project manager. It always makes for an interesting day. For … Continue reading

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Video Production: Interview Techniques

Boston Digital Video and Jerold Gelfand are known for high quality medical device and life science marketing and training videos. We also do a fair amount of non profit video production (MA). Early in my career, as a, videographer (MA), … Continue reading

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Using iPhones / Pads and Other Portables as Low Cost Video Production Training Platforms

According to eMarketer, Mobile video market revenues are expected to roughly triple between now and 2014, from $436 million to $1.34 billion. This means mobile video production (MA) has become an inexpensive way to arm your sales team with portable … Continue reading

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Business Video Production: The Storyboard

One of the most important parts of putting together a custom video production (MA) is crafting the storyboard. This simple document allows you to envision a finished online marketing video (MA) before a single piece of footage is shot or … Continue reading

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Jerold Gelfand and Boston Digital Video

Jerold Gelfand is an independent video producer, doing business as Boston Digital Video, an online marketing video (MA) company.  With over 20 years experience in B2B video production (MA), Jerold specializes in high quality marketing and educational videos, corporate industrial, … Continue reading

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