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Sometimes the biggest obstacle that holds up a Boston video production is location. When shooting an interview or a small product, a conference room may be an obvious choice if you are only shooting for 2-3 hours. If you need to reserve a room for a full day, your fellow colleagues might get a bit upset at you. The next obvious option is shooting in a studio. The great thing about a professional studio is that you will not be disturbed, kitchens are usually available and there can be plenty of lighting for your MA video production company. Unless you are shooting on a professional sound stage you also need to be concerned with echo. Professional studios and sound stages can run from $1000 a day and up.

There are alternatives. You can rent an office or meeting room at a hotel for the day. A hotel usually has carpeting that helps with the echo problem. They also have food services on site so you can work through lunch. A well-fed video production crew is a happy crew. Hotels also know how to cater to business video productions. They have projectors and other office equipment available for rent. Also many times when shooting a corporate video production, people come from different areas so finding a central location for everyone will be appreciated.

A location can be important. Make sure you budget in for a site survey if you think your location might be an issue during your shoot date.

When venturing on your next video production (Boston), you want to make sure there are no surprises during the shoot day. Surprises could come in the means of unwanted noise, echo, disruptions, space constrictions, parking issues, location permits, lighting issues and weather considerations.

Doing a site survey can greatly reduce these types of problems and enable you to focus on your MA video production. Your site survey should involve your videographer or video producer. Try to be aware of the following:

- Check out the room(s) you will be shooting in. If sound is important, you will want as much soft material in the room as possible to absorb echo such as carpeted floors, furniture and drapes.

- Is your location near a main street or crowded public area? Some noise you can control but others you can’t. Closing off a main street could be problematic.

- Is your space big enough for all the production equipment including camera, lights and products? If studio space is out of your budget, try renting a meeting room at a hotel.

- How about food for the talent and crew. Make sure you are near an area that delivers food to your location. You don’t want to waste valuable video production time in going to pick up food.

- Can the crew park close to the location in order to bring in the gear? How about elevators. Also make sure contingencies are in place for enough parking, especially doing a downtown Boston video production.

- Uncontrolled lighting can make the most well prepared shoot into a nightmare. If there are windows that don’t have blinds or drapes, your boston area video production company must take the time to block out the lights.

- Planning an outdoor shoot and need sun? Make sure a rain date is scheduled as well.

The use of business video production has exploded during the past few years. The following list breaks down the reason to include video in next years budget.

1 – Direct mail campaigns which are printed generate average response rates of 0.5 – 2.0%. In comparison, direct video production (MA) campaigns generate average response rates of 30 – 40%.

2 – Effectively using video footage from an experienced video production company (Boston) can help a small company present itself professionally as a much larger national or international organization.

3 – The same video footage can be used in multiple contexts – web site, trade show, sales calls, blogs, Twitter, Facebook, group settings, investor presentations, press releases and advertisements.

4 – Video production is the best way to present product demonstrations and boost sales.

5 – Video can tell a powerful story of how a non-profit organization helps people and communities.

6 – Video captures viewers’ emotions, and buying decisions are typically made on an emotional level.

7 – Video presents a consistent message every time for every viewer. This guarantees the same level of professionalism and enthusiasm for each presentation.

8 – Video shows products and services in action. The best print brochure can’t do that.

9 – Before-and-after video footage is an effective sales tool.

10 – Use of sound and special effects can make an ordinary product demonstration exciting and memorable.

Boston Digital Video, a Boston, MA video production company recently produced an internet marketing video (MA) for Hamilton Storage. The company provides automation solutions to customers in life science and clinical research. Hamilton develops modular, scalable systems that automate sample storage, management and processing. Boston Digital Video created a series of full resolution HD videos to be shown on large screen monitors at industry trade shows. The videos, shown on Blue Ray disks included 3D animation to better demonstrate the company’s capabilities.

Boston Digital Video is full service video production (MA) company.

A medical device client of this Boston, MA video production company hired us to create a series of sales training videos for their sales reps. The purpose of these videos are to give their reps instant refreshers just prior to a sales call. these custom video productions (MA) will also get everyone up to speed prior to national sales meetings.

The final will be a mobile video production that will be used on hand held devices and laptops.

As a video producer in Boston MA, I wear many hats. I am a videographer and editor, sales/marketing person, production designer, location scout, talent coordinator, director, crew chief and video production project manager. It always makes for an interesting day.

For the first part of my career I was an award winning videographer for local news.  I learned how to shoot a video production and edit it all in one day. I learned about deadlines and putting together a quality production in a team environment. A videographer shoots video, knows composition and hows to visualize a shot into a final edited form. My years as a videographer prepared me to be a video producer.

I got into the corporate video production (Boston) business when digital video first made an explosion onto the market. As a videographer, I became involved in the previous Boston Chapter of the ITVA, International Television Association. I was on the board of this organization, producing public service announcements and non profit video productions (MA) for organizations in the community that couldn’t afford to produce their own PSAs. This organization helped me transition from a videographer to a video producer.

A successful video producer who runs an online marketing video production company must have either a strong videography background or is well versed in the entire B2B video production (MA) process. They have to work equally well with clients and crew. It’s not just about shooting and editing a good image, it’s about listening to your client and producing a product that will successfully help them save money or generate revenue.

It’s also about juggling a series of projects simultaneously. A good video producer and a dvd production company can do a lot but also has a talented team backing them up on creative video productions. On my team I have an animators, voice over and make-up artists, production designers, video production assistants and technical writers. My team and I enable our clients to trust us with their corporate video production needs.

Boston Digital Video and Jerold Gelfand are known for high quality medical device and life science marketing and training videos. We also do a fair amount of non profit video production (MA). Early in my career, as a, videographer (MA), I was was also an interviewer for Steven Spielberg’s Survivors of the Shoah: Visual History Foundation where I interviewed Holocaust survivors in the Boston area. The foundation provided intensive training to their interviewers on proper interviewing techniques. These skills, in addition to my years as a photojournalist for local network news organizations, enabled me to extract the right information from interviewees during on-camera interviews. Here are some techniques I learned that led me to run Boston Digital Video, an award winning video production (Boston) company.

- When possible, do a pre-interview either in person or over the phone. This will enable your interviewee to feel more comfortable with you and in turn open up during the actual on-camera interview

- Never ask questions that will let your subject answer yes or no. Ask open ended questions that force them to elaborate on a particular subject. Good lead in questions might start with, “Paint me a picture of …” or Tell me about…”

- Always maintain eye contact with your subject. You want them to know you are listening to them and understand what they are telling you. Even if you are taking notes, keep that eye contact. You always can review the interview later for content details.

- Use the senses to help your subject remember experiences. Many interviewees can be nervous in front of the camera and get a bit forgetful when it comes to details. If you are asking a subject to remember a period of time, ask them about what they were wearing or the weather. Awakening their senses will often open their mind to experiences lost in their subconscious.

According to eMarketer, Mobile video market revenues are expected to roughly triple between now and 2014, from $436 million to $1.34 billion. This means mobile video production (MA) has become an inexpensive way to arm your sales team with portable training and marketing devices. Most sales reps already carry smart phones with them so imagine having your sales team review sales training programs on their iPhones prior to a sales call.

Smart phones and tablets are starting to replace the laptop for a fraction of the cost. You can load all your training and/or marketing custom video production (MA) onto these devices and even plug them into a projector. There are apps out there that will even control your presentations right from your device.

Imagine not having to buy laptops for all your sales reps. The money you save on laptops now can go into online video marketing (MA) that will help your company save money and enable your sales team to avoid missed opportunities.

One of the most important parts of putting together a custom video production (MA) is crafting the storyboard. This simple document allows you to envision a finished online marketing video (MA) before a single piece of footage is shot or edited. It contains the entire script as well as corresponding visual content and any type of visual and music effects. We use this document to help us create a shot list for our shoot(s) and we follow it during the entire video editing process. Typically there are multiple changes made to the storyboard before any video editing services (MA) take place.

This exercise saves valuable time during the shoot and edit and makes sure there are no end of project surprises. Make sure the video production company you work with puts together a storyboard. This is not a place to cut corners.

Jerold Gelfand is an independent video producer, doing business as Boston Digital Video, an online marketing video (MA) company.  With over 20 years experience in B2B video production (MA), Jerold specializes in high quality marketing and educational videos, corporate industrial, non profit, documentary and interactive DVDs as well as streaming video for the web.  Jerold is an experienced video producer as well as a skilled videographer (MA). With this background, he is able to consult with clients on how to develop their videos and animation for maximum impact. He shoots videos, but more importantly, he designs, edits, and produces them, creating a professional final product. In addition he has received multiple awards for his work.

Jerold’s hallmark is compelling visual imagery. He finds innovative ways to express his clients’ ideas – creating an image that is powerful and tailored to their message.  Jerold is able to creatively work with varying budgets, schedules, and production constraints. He prides himself in consistently completing projects on time and on budget.

Boston Digital Video specializes in medical device, renewable energy, manufacturing, technology and life science industries as well as non profit video production (MA).  Clients receive a cost-effective, high impact way get the word out about their products and services.

Recent clients include:  Smiths Medical, Nokia, ITT Corporation, Vision Sciences, OMNILife science, Spire Corporation, Massachusetts Institute of Technology, Massachusetts General Hospital, The Massachusetts Medical Society, BioTrove, SRU Biosystems, Parker/Chomerics, Greene Rubber Company, Market Forge, Connecticut Fertility Associates, Evergreen Investments, Fleet Bank, Harvard/Pilgrim Healthcare Foundation, The Massachusetts Bay Transportation Authority, The Massachusetts Council on Compulsive Gambling, Honeywell Corporation, and Mac-Gray Corporation.

Jerold received an Emmy nomination for his documentary, “Trudy’s Dream” and was also nominated for his public service campaign, “Think Twice”.  He also won a Telly Award and was honored with creative excellence in the International Film and Video Festival.