Life Science

Sometimes a picture doesn’t always tell a thousand words. Prospects need to see a product in action. My clients tell me that if they can just demo their product to a prospect, they usually can turn them into customers. Due to global commerce, it is not always economically and logistically possible to coordinate this type of live demo. Creating a demonstration or promotional video production (MA) will not replace a one-on-one interaction but makes an ideal virtual presentation for luke warm prospects.

The medical device and life science industries routinely use video production companies (MA) to educate and train clinicians and research scientists on proper set up and procedure of equipment. Proper handling is essential and videos can significantly reduce a company’s training budget and create a consistent level of user competency.

Here is an example of a website video production (MA) - medical device training video:

Boston, MA video producer Jerold Gelfand and Boston Digital Video, a video production company in Massachusetts, has produced a series of life sciences videos for Mouse Specifics, Inc. a leader in the development of novel phenotyping instruments for describing the effects of genes and drugs in mouse models.

See the video.

Many of our clients work with a MA industrial video production company like ours, because they want to avoid missed sales opportunities. Simply put; missed opportunities can equal lost revenue.

Let’s say you are a marketing or sales professional at a medical device or life science company. Maybe you have a product that is complicated to describe. Maybe it is too large to take to a sales call. Your sales reps and distributors have many tools at their disposal including brochures, PowerPoint presentations and white papers. Often these presentations don’t effectively communicate how a product operates. They need to see this product in action for them to take action.

This is the point in the sales cycle where things can break down. A well thought out video produced by a corporate video production company (MA) that specializes in these type of product marketing videos can prevent the sales cycle from being prematurely cut short.

Another example of missed opportunities stem from poorly trained sales reps. Do you host or attend national sales meetings and go over a huge amount of material? Each type of prospect is sold in different ways using a variety of sales strategies. One omitted or poorly executed step in the sales cycle could mean a loss of that sale. How does one lost sale affect your bottom line? What if it is ten or twenty lost sales? What if your sales rep could review a sales training video presentation in their car prior to a sales call? Could that help reduce missed opportunities?

MIT recently hired Boston, Massachusetts video production company, Boston Digital video to edit a promotional video for MIT’s GEM4 project. GEM4 a global program focusing on cell & molecular mechanics in biomedicine.

BioSpace an online community for bioscience careers, news and information, hired this Boston, MA corporate video production company to create a marketing / sales video for the BioSpace Career Fair. The purpose of this Cambridge, MA video production was to bring together job seekers and life science industries looking for qualified employees all in one location.

Many of my clients tell me they want their videos to serve multiple functions. They might want to market a medical device to their prospects but they also want to educate the functionality of that product to their sales reps and distributors. They might want to train their new endusers on how to operate an original equipment manufacturing (OEM) product but also might want to up-sell to existing customers.

These type of hybrid videos are very popular. Not only are you able to cross market your product or service but there is also the potential to save money on producing multiple videos. Sounds great. What’s the downside? There is always the risk of diluting your message and loosing your focus. It might not be a good idea to create a virtual tour of your manufacturing floor and create a detailed demonstration of one of your products all in one video.

Here is an example of a medical device training video, produced by Boston Digital Video, a Massachusetts video production company to be shown to clinicians. It also functions as a marketing video, demonstrating it’s features and benefits.

Since the beginning of the television and film industry, advertising and product placement have always had a place in the content of news, entertainment and marketing / training videos. If someone is drinking a Pepsi in a film, Pepsi is paying for that placement. Small market television stations use video news releases or VNRs, which are marketing and sales videos disguised as news stories.

You might see a story about a life saving medical device with interviews from that company, promoting the features and benefits of their equipment. You might also see interviews from doctors associated with hospitals using this equipment. The story might have been funded by the participating medical device company and the associated hospital. This strategic partnership works together to fund this type of marketing / promotional piece.

Traditional marketing / sales and training videos can also participate in this type of cooperative venture. Let’s say you work for a biotech company and you want to demonstrate an instrument that is used in the development of drug therapies. This instrument might also incorporate an automated sample management system, developed by another company.  Both companies can partner together and share the overall video production costs. This also creates a dual marketing campaign, promoting both products to potentially new markets.

Mercury EMR, a global electronic medical records company, hired Boston Digital Video to help with their on-line videos. We worked on script design, visual content and overall video production of their current marketing video.

Jerold Gelfand of Boston Digital Video did an interview with Jon Cass author of the PR Communications blog, and Head of Digital Marketing at Pace Communications on life as a video producer. Here is the article.

John Cass, a marketer, writes about corporate blogging, PR, marketing, social media, and the Internet.

Boston Digital Video recently videotaped a podcast for Merck Research Laboratories in Boston, Massachusetts. The podcast was shown live to every global division of the company.