Sales / Marketing

A medical device client of this Boston, MA video production company hired us to create a series of sales training videos for their sales reps. The purpose of these videos are to give their reps instant refreshers just prior to a sales call. these custom video productions (MA) will also get everyone up to speed prior to national sales meetings.

The final will be a mobile video production that will be used on hand held devices and laptops.

According to eMarketer, Mobile video market revenues are expected to roughly triple between now and 2014, from $436 million to $1.34 billion. This means mobile video production (MA) has become an inexpensive way to arm your sales team with portable training and marketing devices. Most sales reps already carry smart phones with them so imagine having your sales team review sales training programs on their iPhones prior to a sales call.

Smart phones and tablets are starting to replace the laptop for a fraction of the cost. You can load all your training and/or marketing custom video production (MA) onto these devices and even plug them into a projector. There are apps out there that will even control your presentations right from your device.

Imagine not having to buy laptops for all your sales reps. The money you save on laptops now can go into online video marketing (MA) that will help your company save money and enable your sales team to avoid missed opportunities.

Jerold Gelfand is an independent video producer, doing business as Boston Digital Video, an online marketing video (MA) company.  With over 20 years experience in B2B video production (MA), Jerold specializes in high quality marketing and educational videos, corporate industrial, non profit, documentary and interactive DVDs as well as streaming video for the web.  Jerold is an experienced video producer as well as a skilled videographer (MA). With this background, he is able to consult with clients on how to develop their videos and animation for maximum impact. He shoots videos, but more importantly, he designs, edits, and produces them, creating a professional final product. In addition he has received multiple awards for his work.

Jerold’s hallmark is compelling visual imagery. He finds innovative ways to express his clients’ ideas – creating an image that is powerful and tailored to their message.  Jerold is able to creatively work with varying budgets, schedules, and production constraints. He prides himself in consistently completing projects on time and on budget.

Boston Digital Video specializes in medical device, renewable energy, manufacturing, technology and life science industries as well as non profit video production (MA).  Clients receive a cost-effective, high impact way get the word out about their products and services.

Recent clients include:  Smiths Medical, Nokia, ITT Corporation, Vision Sciences, OMNILife science, Spire Corporation, Massachusetts Institute of Technology, Massachusetts General Hospital, The Massachusetts Medical Society, BioTrove, SRU Biosystems, Parker/Chomerics, Greene Rubber Company, Market Forge, Connecticut Fertility Associates, Evergreen Investments, Fleet Bank, Harvard/Pilgrim Healthcare Foundation, The Massachusetts Bay Transportation Authority, The Massachusetts Council on Compulsive Gambling, Honeywell Corporation, and Mac-Gray Corporation.

Jerold received an Emmy nomination for his documentary, “Trudy’s Dream” and was also nominated for his public service campaign, “Think Twice”.  He also won a Telly Award and was honored with creative excellence in the International Film and Video Festival.

Let’s say you have looked at corporate video production services (MA) and decided on which company you plan to work with. What is the next step? Hopefully you already know why you are putting a video together, who your audience is and what you are looking to achieve. When this Boston, Massachusetts video producer holds his first production meeting with a new client, we talk concept. If it is a product training video, will it be shot on location or in a studio? If it is a promotional marketing video will it be driven by sound bites or will it follow a tight script? Your video production (MA) company will discuss these and many other options and help you decide what concept will best fit your company’s needs. Other concepts might include:

-    Virtual tours

-    Simulated sales calls

-    Capability videos

-    Employee information videos

-    Customer testimonials

-    Executive and staff presentations

-    Content marketing

-    Product training videos

-    Guerilla marketing videos

-    Corporate overview

-    Round table sessions

-    On-line publishing

-    Video marketing campaigns

-    Web video marketing and training

-    Just in time learning

-    Day in the life videos

-    Post sale support

-    Success stories

-    Product presentations

-    Snyc video and PowerPoint

-    Product reviews

-    Show openers

-    Pitch videos and

-    Video new releases (VNR)

Boston Digital Video, a video production (Boston, MA) company recently produced a training video for SleepMed.

The problem:

SleepMed, is the nation’s leader in Sleep and EEG diagnostic and testing services. They wanted to better explain EEG testing to their patients as well as prepare them about entire process. They also wanted their patients to easily access this information on the SleepMed website.

The Creative Strategy:

After consulting with SleepMed, this video productions company (MA) produced a video that took the patient through the entire process of EEG testing, from physician consultation to electrode placement to using the at home monitoring units. The video was shot in a single day at one of their testing facilities. We decided to use a young boy to play the role of the patient to demonstrate how even a child could be put at ease during this process.

The Results:

The custom video production (MA) enables patients to access information on-line about EEG Testing prior to their doctor’s appointment. It also allows patients to see first hand the step by step process of going through an EEG test.

Testimonial:

“We are very happy with the content and quality of the video done by Boston Digital Video on the DigiTrace EEG system and service.  Jerold knew the right questions to ask both before and during the video shoot to ensure the best results.  The new video will help put patients to ease about the nuances of their DigiTrace EEG test.”

High definition video is everywhere. It’s playing at trade shows, our living rooms and even board rooms. High definition video production (MA) is becoming more main stream every year. YouTube has gotten into the HD game by offering you to upload up to 2GB of your favorite high def videos. These can come from a professional high definition camera or from even an iPhone.

SD or standard definition is still widely used by videography services (MA) and website video production (MA) companies. HD is still more expensive that SD. The cameras are more expensive, the edit process takes longer due to transcoding and it takes longer to export and compress to high resolution files. If you are incorporating animation in your production, HD will increase your budget.

Don’t get me wrong. high def is great. I shoot on it all the time and it looks terrific. It should definitely be used if your corporate video production is shown during a large presentation such as a trade show or displayed on a large plasma screen. If you are just showing your video production on the web and you are on a tight budget, HD might be something you can do without. Hi definition does look slightly better on the web than SD but it might not make that much of a difference to justify a larger budget.

This is the fourth in our series on the process of putting together a video. This time we are talking about getting ready for your upcoming Massachusetts video production shoot. A portion of your budget is dedicated to the video shoot(s) so you want everything to run smoothly. This means little to no videographer down time. Video shoots are usually budgeted for a half-day (under 4 hours) or a full day (over 4 hours and under 8 hours). Preparation is key. Your Videographer (Boston, MA) should help you formulate your things to do list. These could include:

• Setting your location
• Setting up interviews
• Preparing any last minute on-camera presentations
• For product and demonstration videos, you want make sure your products are in-house. Work with your engineering team to make sure your products are actually running smoothly.
• Coordinate on-camera experts
• Finalize PowerPoint if used during a presentation
• Prepare teleprompter script
• Work with internal staff and prepare them with on-camera information

While you are preparing things on your end, your video production (Boston, MA) company is coordinating the following:

• Working on your script and storyboard
• Preparing your shot list
• Getting the crew together including videography services (MA), production assistant, sound, teleprompter operator, etc….
• Preparing video production equipment
• Import teleprompter script
• Rent rarely used equipment
• Auditioning on-camera talent
• Schedule a phone conference with client contacts to go over last minute details

As you can see, a video production shoot requires a team approach. An award winning video production (Boston) company will be your guide to make sure your video shoot runs on schedule and stays within your budget.

Spire Solar recently hired Boston area video production company Boston Digital Video to create an internet marketing video (MA) and trade show video for one of their turnkey solar production lines. This Boston video production will enable Spire to take a virtual representation of their large product to a customer site and on sales calls.

Boston Digital Video, a video production studio in Boston, MA has recently been hired to produce a high definition (HD) training and equipment preparation video for the Vision Sciences Esophagoscope. This medical video production (MA) will be shown to clinicians who need to learn proper operating procedures.

This high definition video production (MA) is scheduled to be completed in late 2010.

Sometimes a picture doesn’t always tell a thousand words. Prospects need to see a product in action. My clients tell me that if they can just demo their product to a prospect, they usually can turn them into customers. Due to global commerce, it is not always economically and logistically possible to coordinate this type of live demo. Creating a demonstration or promotional video production (MA) will not replace a one-on-one interaction but makes an ideal virtual presentation for luke warm prospects.

The medical device and life science industries routinely use video production companies (MA) to educate and train clinicians and research scientists on proper set up and procedure of equipment. Proper handling is essential and videos can significantly reduce a company’s training budget and create a consistent level of user competency.

Here is an example of a website video production (MA) - medical device training video: