Medical Device

Chances are you are reading this blog because you are thinking about putting together a video. Maybe your company has a product that needs demonstrating or you are looking to increase sales and you heard video could help. Maybe your competitors are using video on their website and you need to stay ahead of the competition.

Whatever the reason, you need to be assured that the Massachusetts video production company you ultimately decide on will be a good fit for you. How do you know which company will be able to translate your ideas into a compelling video that will provide strong ROI?

Obviously Boston Digital Video wants to win your business. But before we start working with a client we ask questions to make sure there is a good fit; and you should too. You might have your own questions but here are the top five questions you need to ask before signing that agreement.

1. “Do you have experience working with companies in our industry and have you produced videos similar to what we are looking to put together?” Let’s say you represent a medical device company and want to put together a clinician training video for one of your devices. You want a video producer that has experience in medical device video production and has actually produced clinical training videos. Have them show you examples. This is your best way of knowing if your end product will come out the way you envisioned.

2. “Paint me a picture of the type of communication style and procedures you go through during the production process?” You want your video producer to be a seamless member of your team. You have a lot on your plate. Most of our clients hire a video production company like ours because we create a balance between keeping them in the loop and not bothering them too much with details that are usually handled during the pre-production and approval process.

3. “Does your company have the time and resources to complete our project on time and on budget?” Ask them how many other projects they are currently working on. Ask them what happens when they get busy. How will they stay on deadline? Do they have a team of people that can handle all the elements that go into completing this type of project?

4. “If we decide to work together, can you provide creative and technical ideas and guide us through the entire production process?” That’s why you are hiring a Boston video production company. You are very good at what you do, though video production is not your expertise. You want the production company you hire to provide creative ideas such as content organization, motion graphics and distribution that will give you the best product for your budget.

5. “How much is this video going to cost?” There is never one way to put together a video and there are a series of factors that are involved in coming up with that final number. Always to be prepared with a number you can’t go over. The video budget is like buying a car. A no-frills Ford Fiesta is a basic car. It will get you from point A to point B but it won’t have a lot of style and it might not last very long. The Honda Accord is reliable, provides a comfortable ride and has some style. It also has more bells and whistles than the Ford Fiesta. A fully loaded Mercedes E Class will turn heads and have lots of bells and whistles. Your video should correspond to your audience and be a reflection of your company. A good MA video producer should never push a higher price if it won’t provide a solid ROI.

Most companies who understand the power of video production services realize that online web videos serve basically two functions. Either it directly or indirectly brings in more business or intercepts missed opportunities.

Product demonstration video productions are an extremely useful medium for showing products in action. Do you or your sales team have difficulty describing one or more of your products? Are you usually only able to close a deal by bringing a prospect to your location to demonstrate your product? It’s not always possible to fly a prospect out to your location. Are those missed opportunities? Corporate video production services seems to work best when a product is either too large to take on a sales call or to a trade show or it’s functionality needs further demonstration than what is described in a white paper. Boston, Massachusetts area companies that usually benefit from a streaming website video production include the medical device and life science / biotech industries, electronic and original equipment manufacturers (OEMs), software companies and green tech / alternative energy and power companies.

Business training videos can save a company money through repetitive education. Imagine your sales team is attending a national sales meeting. They are fired up with all this new product knowledge. As you probably know, this energy doesn’t last long. In a few weeks your sales reps have forgotten much of what they have learned and refuse to read the manuals. Now imagine one of your sales reps is ready to go on a sales call and needs to recall a lot of product knowledge prior to this call. What if they were in their car, sitting in the parking lot of their prospect and could review an updated industrial online training video describing step by step how to close this specific type of deal? Could this type of intensive internet video production help your sales team review necessary information and close more deals? Are these missed opportunities?

A corporate video production for the web can serve other purposes such as marketing, education, mass communications and information distribution. But when a company is looking at their marketing and training budget for the new fiscal year, it still comes down to making more money and avoiding missed opportunities.

This post is part of a series on putting together a business video production. Your online video marketing script has finally been signed off. All decision makers have given their input and before any post production or editing services begin, the time has come to professionally voice your web video script.

Some clients, when trying to trim a budget think that not using a professional VO media production talent can save them money. The reality is that using someone in your office with just a “good voice” will end up costing you more to produce your high definition online video. In fact I only use pros when recording a B2B video production script.  The money you save in doing the voice yourself will go back into the project in the form of longer voice over sessions, amateurish mistakes, word mispronunciations, low sound quality and longer editing. When quality is important, voice over is never the place to make budget cuts.

Many creative video production voice talents work out of their home. They convert a closet into a recording studio, use state of the art recording equipment and provide a live phone tap so multiple decision makers can hear the recording session during a conference call.

It doesn’t matter what industry you work in, either life science, medical device, software, or original equipment manufacturing. Whether the final is a webvideo or DVD video production, finding the right voice to compliment your promotional video script comes with experience. A good rule of thumb in corporate digital video production for the web is to have the voice blend with all the other multimedia elements in your final video or DVD. The voice shouldn’t be over powering or under performing. Think about why you are marketing with video, who is your audience and why are they watching this mobile video production. The voice quality in customer service training videos will be much different than a marketing strategy piece, viral video or even a direct response television video. Sometimes a female voice will work best and other times a male voice will add just the right touch. Think about who your target is. Will this internet video marketing piece be shown in Boston Massachusetts,  nationally or have a global interest? Creating multiple versions of your internet video with different languages might be cost effective in reaching your target audience. Even other English speaking countries have different dialects. A North American voice over talent might not be effective in Britain.

What ever voice style you decide on, ask for choices. Have your professional corporate Massachusetts video production company hold auditions. Let your videographer or web video producer filter out the weak applicants and then choose from the best of the best.

A medical device client of this Boston, MA video production company hired us to create a series of sales training videos for their sales reps. The purpose of these videos are to give their reps instant refreshers just prior to a sales call. these custom video productions (MA) will also get everyone up to speed prior to national sales meetings.

The final will be a mobile video production that will be used on hand held devices and laptops.

Boston Digital Video and Jerold Gelfand are known for high quality medical device and life science marketing and training videos. We also do a fair amount of non profit video production (MA). Early in my career, as a, videographer (MA), I was was also an interviewer for Steven Spielberg’s Survivors of the Shoah: Visual History Foundation where I interviewed Holocaust survivors in the Boston area. The foundation provided intensive training to their interviewers on proper interviewing techniques. These skills, in addition to my years as a photojournalist for local network news organizations, enabled me to extract the right information from interviewees during on-camera interviews. Here are some techniques I learned that led me to run Boston Digital Video, an award winning video production (Boston) company.

- When possible, do a pre-interview either in person or over the phone. This will enable your interviewee to feel more comfortable with you and in turn open up during the actual on-camera interview

- Never ask questions that will let your subject answer yes or no. Ask open ended questions that force them to elaborate on a particular subject. Good lead in questions might start with, “Paint me a picture of …” or Tell me about…”

- Always maintain eye contact with your subject. You want them to know you are listening to them and understand what they are telling you. Even if you are taking notes, keep that eye contact. You always can review the interview later for content details.

- Use the senses to help your subject remember experiences. Many interviewees can be nervous in front of the camera and get a bit forgetful when it comes to details. If you are asking a subject to remember a period of time, ask them about what they were wearing or the weather. Awakening their senses will often open their mind to experiences lost in their subconscious.

Jerold Gelfand is an independent video producer, doing business as Boston Digital Video, an online marketing video (MA) company.  With over 20 years experience in B2B video production (MA), Jerold specializes in high quality marketing and educational videos, corporate industrial, non profit, documentary and interactive DVDs as well as streaming video for the web.  Jerold is an experienced video producer as well as a skilled videographer (MA). With this background, he is able to consult with clients on how to develop their videos and animation for maximum impact. He shoots videos, but more importantly, he designs, edits, and produces them, creating a professional final product. In addition he has received multiple awards for his work.

Jerold’s hallmark is compelling visual imagery. He finds innovative ways to express his clients’ ideas – creating an image that is powerful and tailored to their message.  Jerold is able to creatively work with varying budgets, schedules, and production constraints. He prides himself in consistently completing projects on time and on budget.

Boston Digital Video specializes in medical device, renewable energy, manufacturing, technology and life science industries as well as non profit video production (MA).  Clients receive a cost-effective, high impact way get the word out about their products and services.

Recent clients include:  Smiths Medical, Nokia, ITT Corporation, Vision Sciences, OMNILife science, Spire Corporation, Massachusetts Institute of Technology, Massachusetts General Hospital, The Massachusetts Medical Society, BioTrove, SRU Biosystems, Parker/Chomerics, Greene Rubber Company, Market Forge, Connecticut Fertility Associates, Evergreen Investments, Fleet Bank, Harvard/Pilgrim Healthcare Foundation, The Massachusetts Bay Transportation Authority, The Massachusetts Council on Compulsive Gambling, Honeywell Corporation, and Mac-Gray Corporation.

Jerold received an Emmy nomination for his documentary, “Trudy’s Dream” and was also nominated for his public service campaign, “Think Twice”.  He also won a Telly Award and was honored with creative excellence in the International Film and Video Festival.

Boston Digital Video just finished a medical video production (MA) for Smiths Medical focusing on connecting and disconnecting accessories involving a neonatal and pediatric Tracheostomy Tube. This online video marketing (MA) was repurposed with new graphics, music, voice over and titles. The final custom video production (MA) was made into a PAL DVD and used throughout Europe.

Boston Digital Video, a video production (Boston, MA) company recently produced a training video for SleepMed.

The problem:

SleepMed, is the nation’s leader in Sleep and EEG diagnostic and testing services. They wanted to better explain EEG testing to their patients as well as prepare them about entire process. They also wanted their patients to easily access this information on the SleepMed website.

The Creative Strategy:

After consulting with SleepMed, this video productions company (MA) produced a video that took the patient through the entire process of EEG testing, from physician consultation to electrode placement to using the at home monitoring units. The video was shot in a single day at one of their testing facilities. We decided to use a young boy to play the role of the patient to demonstrate how even a child could be put at ease during this process.

The Results:

The custom video production (MA) enables patients to access information on-line about EEG Testing prior to their doctor’s appointment. It also allows patients to see first hand the step by step process of going through an EEG test.

Testimonial:

“We are very happy with the content and quality of the video done by Boston Digital Video on the DigiTrace EEG system and service.  Jerold knew the right questions to ask both before and during the video shoot to ensure the best results.  The new video will help put patients to ease about the nuances of their DigiTrace EEG test.”

Boston Digital Video, a video production studio in Boston, MA has recently been hired to produce a high definition (HD) training and equipment preparation video for the Vision Sciences Esophagoscope. This medical video production (MA) will be shown to clinicians who need to learn proper operating procedures.

This high definition video production (MA) is scheduled to be completed in late 2010.

Sometimes a picture doesn’t always tell a thousand words. Prospects need to see a product in action. My clients tell me that if they can just demo their product to a prospect, they usually can turn them into customers. Due to global commerce, it is not always economically and logistically possible to coordinate this type of live demo. Creating a demonstration or promotional video production (MA) will not replace a one-on-one interaction but makes an ideal virtual presentation for luke warm prospects.

The medical device and life science industries routinely use video production companies (MA) to educate and train clinicians and research scientists on proper set up and procedure of equipment. Proper handling is essential and videos can significantly reduce a company’s training budget and create a consistent level of user competency.

Here is an example of a website video production (MA) - medical device training video: