Training / Education

Boston Digital Video just finished a medical video production (MA) for Smiths Medical focusing on connecting and disconnecting accessories involving a neonatal and pediatric Tracheostomy Tube. This online video marketing (MA) was repurposed with new graphics, music, voice over and titles. The final custom video production (MA) was made into a PAL DVD and used throughout Europe.

Let’s say you have looked at corporate video production services (MA) and decided on which company you plan to work with. What is the next step? Hopefully you already know why you are putting a video together, who your audience is and what you are looking to achieve. When this Boston, Massachusetts video producer holds his first production meeting with a new client, we talk concept. If it is a product training video, will it be shot on location or in a studio? If it is a promotional marketing video will it be driven by sound bites or will it follow a tight script? Your video production (MA) company will discuss these and many other options and help you decide what concept will best fit your company’s needs. Other concepts might include:

-    Virtual tours

-    Simulated sales calls

-    Capability videos

-    Employee information videos

-    Customer testimonials

-    Executive and staff presentations

-    Content marketing

-    Product training videos

-    Guerilla marketing videos

-    Corporate overview

-    Round table sessions

-    On-line publishing

-    Video marketing campaigns

-    Web video marketing and training

-    Just in time learning

-    Day in the life videos

-    Post sale support

-    Success stories

-    Product presentations

-    Snyc video and PowerPoint

-    Product reviews

-    Show openers

-    Pitch videos and

-    Video new releases (VNR)

Boston Digital Video, a video production (Boston, MA) company recently produced a training video for SleepMed.

The problem:

SleepMed, is the nation’s leader in Sleep and EEG diagnostic and testing services. They wanted to better explain EEG testing to their patients as well as prepare them about entire process. They also wanted their patients to easily access this information on the SleepMed website.

The Creative Strategy:

After consulting with SleepMed, this video productions company (MA) produced a video that took the patient through the entire process of EEG testing, from physician consultation to electrode placement to using the at home monitoring units. The video was shot in a single day at one of their testing facilities. We decided to use a young boy to play the role of the patient to demonstrate how even a child could be put at ease during this process.

The Results:

The custom video production (MA) enables patients to access information on-line about EEG Testing prior to their doctor’s appointment. It also allows patients to see first hand the step by step process of going through an EEG test.

Testimonial:

“We are very happy with the content and quality of the video done by Boston Digital Video on the DigiTrace EEG system and service.  Jerold knew the right questions to ask both before and during the video shoot to ensure the best results.  The new video will help put patients to ease about the nuances of their DigiTrace EEG test.”

This is the fourth in our series on the process of putting together a video. This time we are talking about getting ready for your upcoming Massachusetts video production shoot. A portion of your budget is dedicated to the video shoot(s) so you want everything to run smoothly. This means little to no videographer down time. Video shoots are usually budgeted for a half-day (under 4 hours) or a full day (over 4 hours and under 8 hours). Preparation is key. Your Videographer (Boston, MA) should help you formulate your things to do list. These could include:

• Setting your location
• Setting up interviews
• Preparing any last minute on-camera presentations
• For product and demonstration videos, you want make sure your products are in-house. Work with your engineering team to make sure your products are actually running smoothly.
• Coordinate on-camera experts
• Finalize PowerPoint if used during a presentation
• Prepare teleprompter script
• Work with internal staff and prepare them with on-camera information

While you are preparing things on your end, your video production (Boston, MA) company is coordinating the following:

• Working on your script and storyboard
• Preparing your shot list
• Getting the crew together including videography services (MA), production assistant, sound, teleprompter operator, etc….
• Preparing video production equipment
• Import teleprompter script
• Rent rarely used equipment
• Auditioning on-camera talent
• Schedule a phone conference with client contacts to go over last minute details

As you can see, a video production shoot requires a team approach. An award winning video production (Boston) company will be your guide to make sure your video shoot runs on schedule and stays within your budget.

Boston Digital Video, a video production studio in Boston, MA has recently been hired to produce a high definition (HD) training and equipment preparation video for the Vision Sciences Esophagoscope. This medical video production (MA) will be shown to clinicians who need to learn proper operating procedures.

This high definition video production (MA) is scheduled to be completed in late 2010.

Sometimes a picture doesn’t always tell a thousand words. Prospects need to see a product in action. My clients tell me that if they can just demo their product to a prospect, they usually can turn them into customers. Due to global commerce, it is not always economically and logistically possible to coordinate this type of live demo. Creating a demonstration or promotional video production (MA) will not replace a one-on-one interaction but makes an ideal virtual presentation for luke warm prospects.

The medical device and life science industries routinely use video production companies (MA) to educate and train clinicians and research scientists on proper set up and procedure of equipment. Proper handling is essential and videos can significantly reduce a company’s training budget and create a consistent level of user competency.

Here is an example of a website video production (MA) - medical device training video:

Boston Digital Video, a Boston, Massachusetts corporate marketing video production company, recently created a video for North Atlantic Corporation.

The Challenge:

Cooper Stairworks distributes and manufactures quality preassembled stairs, pre-fit rail systems, attic stairs and spiral stairs. At their trade shows Cooper Stairworks demonstrates a preassembled staircase assembly by actually building a full size curved stair on the show floor.  Performing this type of demonstration requires renting a large booth space to accommodate the assembled staircase. Additional costs include the delivery of the preassembled parts to the trade show location. These expenses added significant costs to their annual trade show budget.

Cooper Stairworks was looking to not only reduce their trade show expenditures but also give their sales reps, distributors and end users a tool that would demonstrate the simplicity of the assembly process. They also wanted potential customers to view the video on their website.

The Creative Strategy:

The idea was to create a virtual assembly of the preassembled rail system. Working with Cooper Stairworks production and marketing team, Boston Digital Video spent a day and videotaped a step-by-step progression of the building process that followed a pre-produced script. Boston Digital Video came up with a dynamic open, creating a time-laps version of the entire building process. This Massachusetts video production takes the user through a linear process, breaking down each step of the building sequence.

The Results:

Cooper Stairworks now has more flexibility in how they market their stair system. They have the option of using a Boston video production to replace the expensive live demonstration used at their trade shows. Distributors and sales reps use the video as a sales tool while end users use it as a training tool. Prospects now have the ability to go on their web site to see first hand a building demonstration of the stair system. The web video also enables end users to troubleshoot problems themselves rather than constantly tying up customer service personnel.

Testimonial:

With booth space and resources at a minimum this year we decided a video of our demonstration would be a great alternative. Jerold of Boston Digital Video brought his keen eye and experience to our project and we are very pleased with the results. The show was a great success and now our sales staff has a great marketing tool to share with customers. We look forward to working with Jerold on future projects.

Many MA industrial corporate marketing and training videos call for on-camera presentations involving management or employees. Some want to reproduce their sales training presentations on video so sales reps can review sales call techniques. Other videos may require an internal company expert such as an engineer or someone from research and development to demonstrate a product.

Many of these people are not used to presenting on-camera. The following techniques can help make your next on-camera presentation experience a positive one.

The location of your presentation should be free of outside noise and interruptions. Your Massachusetts video producer will be using sensitive microphones so outside chatter, phone ringing or even loud air conditioning can be picked up. Try to reserve a conference room with little or no windows. Uncontrolled lighting can cause undesirable results.

The wrong clothing can be distracting and cause your audience to loose focus on your subject matter. Avoid white, black and pinstripes. These cause havoc to a video production. If wearing a suit jacket, think of the movie Broadcast News. Sitting on the back of your jacket will cause your collar to lay flat and neat. Your Boston videographer will make sure everything looks in place.

A teleprompter is a great tool if used correctly. Think of the teleprompter as an electronic flash card. Avoid the temptation to read a script word for word. Someone not experienced in using a teleprompter can come across a bit staged looking. Instead, put in your key points and phrases then use your knowledge of the subject to carry you through. The result: A more relaxed and confident on-camera subject.

Practice, practice, practice.  Nothing helps a presentation more than preparation. The last thing you want is to look ill prepared in front of key management who might be sitting in on the video production shoot.

Many of our clients work with a MA industrial video production company like ours, because they want to avoid missed sales opportunities. Simply put; missed opportunities can equal lost revenue.

Let’s say you are a marketing or sales professional at a medical device or life science company. Maybe you have a product that is complicated to describe. Maybe it is too large to take to a sales call. Your sales reps and distributors have many tools at their disposal including brochures, PowerPoint presentations and white papers. Often these presentations don’t effectively communicate how a product operates. They need to see this product in action for them to take action.

This is the point in the sales cycle where things can break down. A well thought out video produced by a corporate video production company (MA) that specializes in these type of product marketing videos can prevent the sales cycle from being prematurely cut short.

Another example of missed opportunities stem from poorly trained sales reps. Do you host or attend national sales meetings and go over a huge amount of material? Each type of prospect is sold in different ways using a variety of sales strategies. One omitted or poorly executed step in the sales cycle could mean a loss of that sale. How does one lost sale affect your bottom line? What if it is ten or twenty lost sales? What if your sales rep could review a sales training video presentation in their car prior to a sales call? Could that help reduce missed opportunities?

When I started my Boston, Massachusetts corporate video production company, VHS was the standard format to distribute videos to our clients. We were shooting beautiful images from our digital cameras and forced to downgrade to an inferior analog format. Thank goodness those days are gone.

Today video distribution is an essential part of the video marketing process. There are countless delivery channels to get your video out to your audience. Each of my clients have unique needs and challenges which require specific distribution channels.

DVDs have been around for many years. It’s reliable, every computer has a DVD player and quality and compatibility are quite high. DVDs are still used in conjunction with product distribution. Many of my medical device video clients want to include a training video DVD as part of their product shipment. A DVD is right in their customers hand. No need to go to a website and find the correct medical device training video to watch. DVDs have actually become the less popular distribution choice because the cost of replication and snail mail can be expensive. High resolution video files have replaced many DVDs for presentation purposes. High speed internet has now become the standard method of distributing and sharing your video content to your customers. File transfer is cheap, simple and fast. The following list will briefly detail the most popular forms of on-line distribution.

Youtube is the most popular destination for any MA video production company and its viewers. Large and small companies are on YouTube because it has become the largest video search engine on the web. Some believe that YouTube videos have a higher chance of showing up in Google search results, perhaps by virtue of YouTube’s close relationship with Google. YouTube also allows you to embed videos directly onto your website, decreasing the likelihood  that users will move off your site. In addition, YouTube Insight gives uploaders great statistics on their videos, helping inform future efforts. With few exceptions, I generally recommend all my clients upload their videos to YouTube as either a primary or secondary distribution channel.

Paid Video channels like BrightCove and PromiseTV add a higher level of professionalism to your videos. They can be custom designed to compliment your branding efforts and it allows your company to post your entire video collection in one location. These video channels also provide detailed analytics and enable users to easily e-mail a stand alone video link.

Videos embeded onto your website have a more seemless look and enable web developers to custom design players that complement a page layout. One serious downside is the lack of searchability embedded videos have over YouTube videos. Though, submitting Google sitemaps are a good way to help your embedded videos become more searchable.

Social media sites like Face Book are natural places to embed your video content and share them with your customers. Let’s say you just created a Massachusetts video production and you want to share it on your FaceBook fan page. It’s as simple as embedding the code on your page and you are ready to go. Twitter just released a new look that now enables users to embed video and other multimedia content directly onto their Twitter account. This is huge because Twitter has become a standard in business marketing. Distributing your video content to your customers just got even easier.